More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online. On the other hand, a select few local … [Read more...]
Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]
Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly … [Read more...]
Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, … [Read more...]
Invest in Digital Marketing and Take Your Company to Greater Heights
As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your … [Read more...]
Improve Your Site Traffic and Conversions by Going Mobile-Friendly Today
Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers! You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results. If you seek to … [Read more...]
Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories. They also land on press release … [Read more...]
Go for Mobile Responsive Web Design [Infographic]:
Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some … [Read more...]
10 Website Improvements That Start with an Audit Report & Result in Better SEO & User Experience [Infographic]
A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ … [Read more...]
Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics … [Read more...]
Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search
Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. … [Read more...]